Statistics are fascinating. Some are a little bit scary.
If you send me an email or leave a comment on this site, I know your IP address. I can look at my logs and see every page you clicked, every file you accessed. In fact, I can even see, from the referrals, how you got to this page — by typing it in, searching Google, or linking from another page. Every webmaster has this ability.
If you’ve ever used Google, you have the Google Cookie on your machine — a unique number that they associate with your settings and preferences on their site. And also, it’s well established, with their search logs. They can create extraordinarly detailed personality maps for each computer just based on all the searches you’ve performed since last clearing your cookies.
And that’s fine. They provide me a service: fast, free, and accurate web searches. If my search habit data is entering a larger corpus of information that powers Sergey Brin’s science projects, great. However, the advent of GMail introduces a whole new variable into this equation. Now all those searches can suddenly be connected to a corpus of email, and also the name that was provided on signup.
Even this is fine. Google is a company that I trust. They’re a selfless organization that’s taken advertising online from ludicrous flashing banners to useful, relevant text links.
What’s worrying is what will happen when governments and lawyers suddenly realise that all this personal information may be available, just waiting for a subpoena. The recent attempts of ISPs to protect their customers from the MPAA prove that when it’s the Law versus Privacy, the law wins.
Which, generally, is good. I’d rather be safe. But it’s a slippery slope. Google may just be a privacy disaster waiting to happen. Yes, 99% of the drivel at Google-Watch is complete garbage. But this one point deserves attention. Being the custodian of anything takes responsibility, but perhaps the most when it’s information, which is so easy to share.
Anyone really worried about privacy shouldn’t be online at all. For all the security in email, you might as well have written your private information on the back of a postcard.
Mike