Accessible Celebrities
Every kid has heros. And we never really lose them, we just start calling them something more mature-sounding, like ’star’ or ‘role-models’.
I amazes me when I step into someone else’s world and see their heros, how frequently they’re incredible people who I’ve never even heard of.
There are heros in every niche. Ever heard of Jeffrey Zeldman? Go out on the street and ask 100 people who Zeldman is. If you’re a web-developer reading this, you know that The Z is like the founder of modern web design. Hundreds of thousands of professionals and followers read his website every week. But who beyond the field knows that?
What about Kurt Browning? Out of a hundred people, how many would remember that he’s even a figure-skater, much less a four-time world champion? I know this because my sister skates, and through her I have a small window of exposure to that world.
Accessibility
Both a skater and a designer create a work that is an extension of their own personality. Neither is direct, but in watching a marvelous performance or seeing classy design, it’s possible to get a glimpse at the character of its creator.
So what’s the difference between a figure-skating celebrity and an Internet celebrity?
It’s the accessibility. Sports heros and movie stars have publicists and managers and all other sorts of nasty tangles that keep them away from their fans. Yes, you can write them a snail-mail letter and they’ll maybe reply once it’s been screened. But you can’t really have a decent conversation.
Contrast this with the communication available through the Internet. When I had a question for Paul Graham about a controversial statement he’d made in an essay, he sent me a thoughtful reply a few days later. When I was curious about re-release possibilities for The Neverhood, I shot off a quick email to its creator, who shortly responded.
Both of these guys a millionaires. They don’t need to talk to a first-year student. But I enjoy the correspondence, and I’m sure they appreciate hearing from a fan.
Visibility
Is there a dark side to all this? Sure. It’s clear that the availability of private contact information on the web is a double-edged sword. What does it mean when Shia Labeouf has a MySpace account? It means he’s suddenly directly accessible to his fans… including the creepy stalkers.
Corporations like Microsoft have discovered the value of having bloggers give them a human face. Perhaps more traditionally aloof figures will make themselves available this way. It won’t be for everyone, but imagine the power as a buzz-machine!
Mike

Posted at 2:27 pm on April 23rd by Jeffrey Aho.
Posted at 2:53 pm on April 23rd by Mike Purvis.