I saw a number of forum goons dismissing ilovebees as simply another low-budget marketing scheme not unlike the DataDyne site that was set up to hype Perfect Dark.

But it’s not just some marketing scheme. Well, yes it is, but it’s brilliant. Why spend a mountain of cash on a primetime TV commercial when you can set up an elaborate pre-game who’s immense plot actually ties in with that of Halo 2?

Did the Covenant find Earth by way of Dana’s website about bees? Was there a reason they were fascinated with those insects in particular? Why was there a countdown to August 24th on the main page for the last month, and on the links page, GPS locations for payphones that started ringing today at preset times? What about The Sleeping Princess, who’s taken over Dana’s Aunt’s email address? Do they tie in the with the Flood from Halo 1?

It’s so good.

The people who were there to answer the phones had to know what to say — if they did, they got an additional clue. And back online, they started putting them together to work out the next phase of the puzzle.

Like Alex said, it comes out right around commencement… maybe we should have an all-night Halo2 party. For old time’s sake.

Mike

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